Strategic Stewardship

Strategic Stewardship is the proactive management of intellectual property such as books, films, television programs, digital content or any other creative material as well as related merchandise and/or celebrity image and brand rights.  Strategic Stewardship develops and implements customized objectives to preserve intellectual property for posterity.  In some cases the goal may be to preserve and protect an author’s brand or book’s marketplace value.  In others, the goal may be to develop additional revenue streams based upon under-exploited assets and/or to create new products. 

Schulkin Management Strategic Stewardship services include:

• Strategic assessment of a content creator or estate’s intellectual property assets;
• Development of a business plan to maximize and/or protect the value of these assets;
• Key partner relationship management & development with those who share copyright, marketing, content or product development responsibilities;
• Brand protection oversight, including the implementation of strategies to protect and preserve all assets;
• Sourcing and management of legal and licensing partners;
• Management and implementation of any required legal services; and
• Serving as a single point of contact for all public inquiries.